Oatly product launches
As a commercial team creative lead, I tasked myself with making sure we never missed an opportunity to carve out a little Oatly-shaped spot in that magical lobe of the consumer’s brain that brands inhabit. So from outdoor boards and print ads to web banners, cafe menus and shelf wobblers, every product met the consumer in the Oatly voice with something consistently surprising and weirdly honest to say.
Soft Serve food service collabs:
MLB partnership: Yankee Stadium & Wrigley Field:
Soft Serve launch email:
Other stuff:
Oatmilk Whole Foods/Amazon digital launch:
“A” Philadelphia Cream Cheese launch in Philly:
Food service menu boards:
Cream cheese print ad:
A few other in-store product ads:
