Stories about people totally winning at sustainability are so boring. We thought it would be more interesting and inspiring to talk about our Big Idea Grant winners’ fails along with their successes as they turned BIG sustainable ideas into reality at their forward-thinking coffee shops.

I was the creative lead, video writer and co-director/editor, casting agent, interviewer and digital/brochure copy chief on this successful 2022 multi-channel campaign that we created in record time.